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Home » Books by Subject » Management » Consumer Behaviour

Consumer Behaviour



Consumer Behavior
Consumer Behavior
About The Book : Consumer behavior
Author : Jay D. Lindquist, Joseph M. Sirgy
Edition : 1/e
List Price : 395
ISBN : 9788131512517
Shipping Charges : 70.00


Consumer Behavior
Consumer Behavior
About The Book : Consumer behavior.
Author : LEON G SCHIFFMAN
Edition : NINTH EDITION
List Price : 395.00
ISBN : 9788177589993
Shipping Charges : 70.00


CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
About The Book : Consumer behaviour.
Author : SATISH K BATRA
List Price : 295.00
ISBN : 8174463607
Shipping Charges : 70.00


Consumer Behavior
Consumer Behavior
About The Book : Consumer behavior.
Author : M.S RAJU
List Price : 435.00
ISBN : 812591532X
Shipping Charges : 70.00


Case Studies In Consumer Behavior
Case Studies In Consumer Behavior
About The Book : Trends associated with consumer behavior in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets.
Author : Dr. S. Ramesh Kumar
Discount : 10%
List Price : 325.00
ISBN : 9788131774489
Publisher : Pearson
Shipping Charges : 0.00 INR


Consumer Behaviour And Branding Concepts Readings
Consumer Behaviour And Branding : Concepts, Readings
About The Book : Consumer Behaviour and Branding : Concepts, Readings and Cases-The Indian Context

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book.
Author : S. Ramesh Kumar
Discount : 10%
List Price : 499.00
ISBN : 9788131722367
Publisher : Pearson
Shipping Charges : 0.00 INR


Consumer Behavior
Consumer Behavior
About The Book : Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Author : S. Ramesh Kumar, Leon G. Schiffman, Leslie Lazar Kanuk
Discount : 10%
List Price : 550.00
ISBN : 9788131731567
Publisher : Pearson
Shipping Charges : 0.00 INR



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