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Home » Books by Subject » Management » Services Marketing

Services Marketing



Services Marketing
Services Marketing
About The Book :
Author : K RAMA MOHANA RAO
List Price : 299.00
ISBN : 8129704579
Publisher : Pearson
Shipping Charges : 70.00


Services Marketing
Services Marketing
About The Book : Services marketing.
Author : RAJENDRA NARGUNDKAR
Edition : SECOND EDITION
List Price : 395.00
ISBN : 0070616310
Shipping Charges : 70.00


Services Marketing
Services Marketing
About The Book : Organized around a strategic marketing framework, Services Marketing provides with maximum flexibility for instructors in structuring the course for teaching and at the same time guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect the current services marketing scene. The examples of practical application of concepts help in bridging the gap between theory and practice. It has a strongly managerial perspective, but is rooted in solid recent academic research.
Author : Christopher Lovelock
Discount : 22%
List Price : 660.00
ISBN : 9788131759394
Publisher : Pearson
Shipping Charges : 0.00 INR


Services Marketing
Services Marketing
About The Book : The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth.
Author : K. Rama Mohana Rao
Discount : 10%
List Price : 435.00
ISBN : 9788131732250
Publisher : Pearson
Shipping Charges : 0.00 INR


Customer Service Career Success Through Customer Loyalty
Customer Service : Career Success Through Customer Loyalty
About The Book : Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement.
Author : Paul R. Timm
Discount : 10%
List Price : 475.00
ISBN : 9788131720738
Publisher : Pearson
Shipping Charges : 0.00 INR


Services Marketing Text And Cases
Services Marketing: Text And Cases
About The Book : The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework.
Author : Harsh V. Verma
Discount : 10%
List Price : 535.00
ISBN : 9788131754474
Publisher : Pearson
Shipping Charges : 0.00 INR



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